2024 Consumer Behavior Report: Influence & Impact
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Society22 PR has unveiled its inaugural survey, aiming to illuminate the factors that drive consumers towards making purchases from brands. The 2024 Consumer Behavior Report: Influence + Impact offers valuable insights spanning from Gen Z through to Baby Boomers, providing critical data and insights that are beneficial for businesses ranging from million-dollar enterprises to single-product startups.
Among the findings and takeaways of the 2024 Consumer Behavior Report:
The role of media visibility in shaping consumer views towards brands
The effect of "deinfluencing" on brand engagement among younger demographics
The comparative impact of traditional media and social media content on driving consumer purchases
How hype on social media platforms are shaping consumer buying habits
How increasing a brand's credibility and trustworthiness can drive sales