B2C
How Dr. Babak Azizzadeh Became a Leading Voice in Facial Plastic Surgery
Industry
Recognition
54
Media Placements
21M
Audience Reached
THE
CHALLENGE
When Dr. Babak Azizzadeh, a Harvard-trained facial plastic surgeon specializing in facial nerve procedures, partnered with Society22, his practice had a strong press history—but the momentum had stalled.
After years without pursuing earned media, his brand risked losing relevance in an ever-changing industry. Dr. Azizzadeh sought to reignite his public relations efforts, enhance his visibility, and position himself as a thought leader across print, digital, broadcast, and podcast platforms.
THE
SOCIETY22
APPROACH
Society22 isn’t here to play small, and neither is Dr. Azizzadeh. We developed a campaign as precise as his surgical expertise to position him back at the top of his field.
Reactivating and Building Relationships
Leveraging Dr. Azizzadeh’s existing media relationships, we tapped into outlets like CBS News, RealSelf, and Healthcare Brew, offering timely insights on trending topics such as buccal fat removal and the impact of GLP-1 medications on plastic surgery trends.
Owning the Conversation:
With a focus on thought leadership, we positioned Dr. Azizzadeh as a go-to expert on timely and complex issues. Whether explaining Bell’s palsy on CBS Mornings or detailing the nuances of Botox and masseter muscles for Good Housekeeping, his voice became indispensable to the national media narrative.
Strategic Reputation Management
We ensured that every placement and interaction reflected positively on Dr. Azizzadeh’s brand, maintaining 100% positive sentiment across all media mentions.
Content That Resonates
Through tailored pitches and expert commentary, we translated Dr. Azizzadeh’s complex work into accessible, engaging stories that appealed to both medical professionals and the general public.
Amplification Across Channels:
Top-tier media placements weren’t just celebrated—they were strategically amplified across social platforms, reaching a combined audience of over 21.1 million.
Ready to write your
success story?
THE
IMPACT
Dr. Azizzadeh isn’t just back in the media—he’s dominating it. With a consistent presence across major outlets and a reputation as an authoritative voice in plastic surgery, he’s proven that strategic PR isn’t just about visibility; it’s about owning the narrative.
At Society22, we believe in bold transformations. For Dr. Azizzadeh, that meant taking a dormant media presence and transforming it into a powerful, ongoing conversation that continues to shape his industry. The results? Clear, impactful, and impossible to ignore.
THE
RESULTS
Society22’s efforts reestablished Dr. Azizzadeh as a leading voice in his field:
Media Placements: We delivered 54 placements over nine months, averaging five per month and exceeding the initial goal of 20 placements by a staggering 34.
Expanded Reach: Placements in outlets like CBS Mornings, Good Housekeeping, and HuffPost reached millions, driving significant engagement and recognition.
National Television Spotlight: Dr. Azizzadeh made a live appearance on CBS Mornings, reintroducing his expertise to a national audience.
Industry Influence: Consistent coverage spurred inbound media opportunities and bolstered Dr. Azizzadeh’s influence in shaping industry conversations.
Practice Expansion: As Dr. Azizzadeh’s media presence soared, so did his professional reach. His practice, the CENTER for Advanced Facial Plastic Surgery, entered a groundbreaking quintuple merger, cementing its status as a leader in the field.
Ready to write your success story?
Connect with Society22 Today.