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Longevity Doctor

Dr. Gowri Rocco: From Private Practice to National Thought Leader

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63

Media Placements

900%

Domain Increase

819M

Impressions

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THE
CHALLENGE

Dr. Gowri Rocco was already an esteemed physician with over two decades of experience in functional medicine, specializing in women’s health, hormone therapy, vaccine injury recovery, and COVID treatment. She was double board-certified, an international best-selling author, and the founder of Optimum Wellness & Longevity in Corona, CA. Yet, despite her expertise, she had little media presence and wasn’t leveraging PR or social media to amplify her message.

Her goal was clear: she wanted to expand her influence beyond her private practice, secure high-impact media opportunities, promote her book, and establish herself as a trusted voice in the broader health and wellness industry. To do this, she needed a strategic PR partner who could position her as a leading expert and get her message in front of the right audiences.

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THE
SOCIETY22
APPROACH

We designed a strategy that moved fast and hit hard—keeping Dr. Rocco ahead of industry trends, securing high-impact media spots, and turning her expertise into a powerful public presence. Every move was intentional, every opportunity maximized.

Leveraging Wellness Trends for Media Relevance:

We closely tracked emerging trends in women’s health, functional medicine, and longevity to craft timely, compelling narratives. By developing 1-2 strong storylines per week—totaling over 65 throughout the campaign—we ensured Dr. Rocco’s expertise was consistently aligned with the media conversation. This strategic positioning led to placements in leading health and wellness publications, bolstering her credibility.

Positioning Dr. Rocco as a Thought Leader:

To establish Dr. Rocco as a go-to expert, we secured high-impact bylines and full-length feature stories showcasing her expertise in hormone therapy, regenerative medicine, and holistic health. We targeted business and health industry publications to increase her share of voice and ensure she was contributing to the same platforms as her top competitors.

Expanding Influence Through Mental Health Advocacy:

Dr. Rocco’s passion for mental health stems from personal experience—losing her sister to schizoaffective disorder. We positioned her as both an educator and advocate, securing speaking engagements and podcast interviews where she could discuss functional and integrative approaches to mental wellness. This helped her extend her influence beyond medical circles into broader wellness and mental health communities.

Building Strong Media Relationships:We cultivated relationships with top-tier women’s health and wellness publications, securing coverage in outlets like Pop Sugar, First for Women, Woman's World, and Well + Good. By establishing Dr. Rocco as a reliable expert, we created a consistent pipeline of media opportunities that ensured her presence remained strong in the industry conversation.

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Ready to write your
success story?

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THE
RESULTS

The numbers speak for themselves. In just eight months, we turned Dr. Rocco from a hidden gem into a media powerhouse. Here’s what that impact looks like:

Consistent Media Coverage:  Dr. Rocco secured 63 media placements in just 8 months, averaging 8 per month—surpassing the initial goal of 5 per month.

Reach: 819 million media impressions, amplifying her reach and influence.

Stronger Online Presence: Dr. Rocco’s domain authority jumped from 2 to 20, backed by 128 high-quality backlinks that boosted her search rankings and made her expertise more discoverable.

Social Reach: Zocdoc’s amplification of Dr. Nukta’s feature introduced his expertise to a broader digital audience.

THE
IMPACT

Dr. Rocco has transformed from a highly respected but locally focused physician into a national thought leader in functional medicine, women’s health, and mental wellness. With a strong media presence, increased website traffic, and high-profile speaking engagements in the pipeline, she is now well-positioned to continue her mission of educating and empowering people on a much larger scale.

 

Society22’s strategic PR efforts ensured that her expertise reached the right audiences—opening doors to new opportunities, expanding her influence, and solidifying her reputation as a leading voice in her field.

Ready to write your success story?

Connect with Society22 Today.

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Ready to write your success story?

Connect with Society22 Today.

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