Cybersecurity
How Fortalice Solutions
Set the Standard for Cybersecurity Leadership & Became the Voice Industry Leaders Trust
89
Media Placements
Inc.
Power Partner Award
Forbes
Full Feature
THE
CHALLENGE
When Fortalice Solutions partnered with Society22, Theresa Payton—a renowned cybersecurity expert and former White House CIO—had strong media relationships, but her visibility wasn’t driving business growth for Fortalice. She wasn’t fully leveraging her title to boost the company’s authority. Society22 stepped in to change that.
THE
SOCIETY22
APPROACH
We executed a strategic PR campaign that amplified Theresa’s personal brand while positioning Fortalice as a cybersecurity leader:
Built a Compelling Narrative:
Secured a full Forbes feature during Women’s History Month, spotlighting Theresa, Bridget, and Melissa as industry pioneers. This top-tier coverage elevated their authority in cybersecurity outlets like Cybercrime Magazine and CyberDefense Magazine.
Book Launch Strategy:
Promoted Theresa’s second edition of Manipulated through targeted podcast and media placements, driving Amazon success.
Newsjacking Breaking Stories:
Aligned Theresa with trending news cycles—such as Forbes coverage on LA wildfires and The Register on the TikTok ban—to broaden her audience beyond cybersecurity professionals.
Expanding the Expert Suite:
As demand for Theresa’s insights grew, we positioned Bridget and Melissa (Fortalice Partners) as media experts, creating a powerhouse executive team for media opportunities.
Consistent Client Alignment:
Conducted bi-weekly meetings and quarterly re-strategizing to maintain momentum and alignment with goals.
THE
IMPACT
Fortalice Solutions is now synonymous with cybersecurity excellence. Theresa Payton is recognized globally as a thought leader, with her voice driving conversations across industries. The company’s credibility, visibility, and influence are stronger than ever—earning recognition, winning awards, and capturing the attention of decision-makers worldwide. Society22 didn’t just secure coverage; we positioned Fortalice as an industry authority whose influence continues to shape the future of cybersecurity.
THE
RESULTS
The campaign made Fortalice Solutions impossible to ignore, boosting its media presence and positioning the company as an undeniable force in cybersecurity.
We secured 89 media placements, including 67 primary and 22 syndications.
We secured features in Forbes, USA Today, Entrepreneur, CNBC, and CFO, putting Fortalice in front of business decision-makers.
Website traffic gained steady momentum throughout the campaign.
Fortalice earned the Inc. Power Partner Award 2024, a direct reflection of client satisfaction and industry trust.