PLASTIC SURGERY
How Dr. Fadi Nukta Went From Invisible to Unmissable in Plastic Surgery and Dermatology
15
Go-To-Market
Strategies
125
Media Placements
Portfolio
Amplification
THE
CHALLENGE
When Dr. Fadi Nukta, a board-certified plastic surgeon and owner of NOVA Plastic Surgery & Dermatology, joined Society22 in May 2023, his digital footprint was barely visible. He had never worked with a PR agency, had no significant press coverage, and was navigating a market where credibility and media presence are crucial.
Dr. Nukta wanted to establish himself as a trusted name in the competitive field of plastic surgery while building awareness for his newly launched hair transplant clinic. His goals were clear: grow his social media presence, improve SEO, secure local Virginian media coverage, and highlight his clinic’s cutting-edge offerings.
THE
SOCIETY22
APPROACH
At Society22, we don’t just introduce clients to the media—we position them for long-term influence. For Dr. Nukta, we created a strategy focused on maximizing early impact while building momentum:
Front-Loading Media Wins:
We aggressively pursued and vetted every credible opportunity at the start of the campaign. By building a robust media resume early, we positioned Dr. Nukta as an expert worth noticing. This strong start generated the momentum necessary to sustain visibility throughout the campaign.
Telling a Compelling Story:
By highlighting NOVA’s patient-first approach, Dr. Nukta’s expertise, and the launch of his innovative hair loss clinic, we crafted narratives that resonated with both local audiences and broader markets.
Strategic Media Outreach:
We secured media placements in a mix of lifestyle, medical, and local outlets, such as Life & Style, Ashburn Lifestyle, and The Manual. These features not only spotlighted Dr. Nukta’s practice but also positioned him as a trusted voice on trending topics like scalp care and plastic surgery innovations.
Leveraging Social Amplification:
Zocdoc’s social media account, with a following of over 145K, shared Dr. Nukta’s placement in The Paper Gown, significantly extending his reach and credibility.
THE
IMPACT
Dr. Fadi Nukta has gone from being under the radar to a recognized leader in plastic surgery and dermatology. His practice’s reputation has grown alongside his media presence, setting the stage for continued growth in patient trust and business expansion.
At Society22, we know that the right strategy doesn’t just make noise—it creates meaningful and lasting change. For Dr. Nukta, this campaign proved that even without prior media experience, a bold approach can turn a quiet voice into an industry leader. The result? A brand transformation that’s as cutting-edge as his practice.
THE
RESULTS
In just six months, Society22 transformed Dr. Nukta’s visibility and reputation:
Media Placements: Secured 14 media features, averaging two per month, across high-impact outlets.
Community Recognition: Physician Assistant Michele, part of Dr. Nukta’s team, won Loudoun County’s Best Injector Award, bringing additional prestige to the practice.
Practice Growth: NOVA opened its SkinLab store, expanding its services and footprint in the region.
Social Reach: Zocdoc’s amplification of Dr. Nukta’s feature introduced his expertise to a broader digital audience.
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