Society22 PR has unveiled its inaugural survey, aiming to illuminate the factors that drive consumers towards making purchases from brands. The 2024 Consumer Behavior Report: Influence + Impact offers valuable insights spanning from Gen Z through to Baby Boomers, providing critical data and insights that are beneficial for businesses ranging from million-dollar enterprises to single-product startups.

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Among the findings and takeaways of the 2024 Consumer Behavior Report:

• The role of media visibility in shaping consumer views towards brands

• The effect of "deinfluencing" on brand engagement among younger demographics

• The comparative impact of traditional media and social media content on driving consumer purchases

• How hype on social media platforms are shaping consumer buying habits

• How increasing a brand's credibility and trustworthiness can drive sales