Tech
How Bigleaf Networks Went from Invisible to Category Leader in 8 Months
3
Awards Won
1.4K
Media Mentions
Expanded
CEO Visibility
THE
CHALLENGE
Bigleaf Networks, a strong player in network optimization, came to us with zero press mentions and a clear goal: establish the brand as a category leader, elevate its executive team as industry thought leaders, and drive recognition among customers, investors, and key stakeholders.
The challenge was clear: With no existing media presence, Bigleaf risked falling behind competitors, missing crucial opportunities for growth, and losing its edge in a competitive market.
Society22 has never missed a deadline. Our dedicated team is responsive, creative, and expedient-- responding within 24 hours or less to all inquiries."
Lori Stout
Chief Marketing Officer of Bigleaf Networks
Society22 has never missed a deadline. Our dedicated team is responsive, creative, and expedient--responding within 24 hours to all inquiries."
Lori Stout
Chief Marketing Officer of Bigleaf Netiworks
THE
SOCIETY22
APPROACH
We delivered a relentless strategy that elevated Bigleaf from invisible to undeniable:
Thought Leadership on Steroids: Positioned Bigleaf’s CEO, Greg Davis, as a go-to expert with 19+ thought leadership articles published in leading outlets.
Storytelling That Builds Authority: Crafted compelling narratives that resonated with media and strategically pitched over 1,400 stories to top-tier publications, podcasts, and niche platforms.
Award-Winning Execution: Secured 3 Product of the Year awards, showcasing Bigleaf’s unmatched value and solutions.
Media Presence That Matters: Built relationships with influential outlets like Forbes, ensuring Bigleaf and Greg Davis became synonymous with network optimization.
THE
RESULTS
In just 8 months, Bigleaf Networks went from media silence to category dominance:
1,426 Media Placements: A diversified media footprint spanning top-tier platforms, industry publications, and influential podcasts.
CEO Visibility: Greg Davis became a recognized thought leader, driving credibility and industry influence.
Value That Speaks Volumes: Equivalent advertising value exceeding $113M at a fraction of the cost.
Award Recognition: Secured 3 Product of the Year awards, validating Bigleaf’s solutions.
Competitive Edge Secured: Bigleaf became the go-to source for media commentary, positioning itself miles ahead of competitors.
THE
IMPACT
Bigleaf didn’t just step into the spotlight—they owned it. From zero visibility to a powerhouse presence, the results speak for themselves. Bigleaf Networks now stands as a benchmark for success in network optimization.
They spent time learning our industry, about our company, and translating that into our specific goals. They have never treated us as a "one-size-fits-all client." Every campaign and approach is thoughtful and unique.
Lori Stout
Chief Marketing Officer of Bigleaf Networks
They spent time learning our industry, about our company, and translating that into our specific goals. They have never treated as a 'one-size-fits-all client.' Every campaign and approach is thoughtful and unique."
Lori Stout
Chief Marketing Officer of Bigleaf Networks