Through a strategic blend of awards recognition, campaign-driven storytelling, and high-authority media outreach, PsychHub secured 43 earned media placements generating 5.69M estimated lifetime views and 36 high-authority backlinks. With coverage spanning outlets reaching a cumulative potential audience of 688M and an average domain authority of 67, the campaign strengthened both visibility and long-term digital equity—positioning PsychHub as a trusted, innovation-forward leader in mental health access and education.

In the two years following its 2021 merger, Tebra achieved one of the fastest visibility accelerations in healthcare technology. The campaign delivered 133 media placements, 80.3B cumulative readership, and a 24% share of voice—transforming a newly named brand into a top-quartile market presence. What began with minimal awareness evolved into sustained industry authority through disciplined, data-driven communications.

PatientPop entered a competitive digital health market with a bold vision to transform how healthcare providers attract and engage patients. Through a long-term, integrated communications strategy, Society22 PR helped elevate the company from an emerging startup to a recognized authority in practice growth—supporting four major funding rounds, high-impact partnerships, and a category-defining market position.

PsychHub was scaling its consumer audience and provider network in a market dominated by legacy directories and scheduling platforms. The work focused on accelerating awareness through campaign-led storytelling, third-party validation, and high-authority coverage that also strengthened search visibility through backlinks.

Within a single growth cycle, CaryHealth expanded its market presence to a 54.4M audience reach, generated 256K earned media views, and supported 3,416% revenue growth through a credibility-first communications strategy. Strategic positioning elevated the company from a regional digital pharmacy into a nationally recognized leader in zero-hallucination clinical intelligence—earning validation from enterprise partners, industry awards, and healthcare quality organizations.

Xevant wanted to be recognized for what it knows best: PBM transparency, real-time pharmacy data, and the platforms powering modern prescription access. The work centered on earning high-authority coverage that carried both credibility and SEO value, so visibility compounded over time instead of disappearing after a news cycle.

Over a 12-month period, UptimeHealth converted rapid acquisition activity into measurable authority: 110 earned media placements, 317M cumulative audience reach, and 61 high-authority backlinks strengthening long-term SEO performance. What began as expansion through M&A evolved into a clear market position—establishing Uptime as a disciplined growth company and trusted operator in healthcare and dental equipment lifecycle management.

Buoy Health entered 2020 with accelerating adoption and growing enterprise interest—and exited the year with $38M in Series C funding and national recognition across tier-1 healthcare and business media. During the campaign period, more than 1M users relied on Buoy’s AI-powered platform to make care decisions, reinforcing its role as a trusted digital health solution. Strategic communications ensured the funding milestone translated into credibility, visibility, and long-term market positioning.

The merger of Kareo and PatientPop marked one of the most significant platform consolidations in independent healthcare technology—bringing together solutions serving more than 100,000 providers nationwide. Over the next two years, strategic communications transformed this milestone into measurable market authority: 250+ earned media placements, 95M+ total impressions, and a 34% increase in share of voice. What could have remained a transactional merger became a category-defining growth narrative that strengthened executive visibility, competitive positioning, and long-term brand trust.

RXNT, a Maryland-based healthcare technology company, partnered with Society22 PR to overcome a critical visibility gap that was limiting enterprise growth. Through a strategic, ongoing PR campaign, RXNT earned recognition on TIME's inaugural "World's Top HealthTech Companies of 2025" list, secured 80 major media placements reaching 152 million people, and supported the company during a period of significant business expansion.

Tapcart, a codeless mobile app builder for Shopify brands, had big ambitions but little in the way of earned media. They were a startup with a bold vision but no prior PR agency experience.

In the two years following its 2021 merger, Tebra achieved one of the fastest visibility accelerations in healthcare technology. The campaign delivered 133 media placements, 80.3B cumulative readership, and a 24% share of voice—transforming a newly named brand into a top-quartile market presence. What began with minimal awareness evolved into sustained industry authority through disciplined, data-driven communications.

Dr. Gowri Rocco was already an esteemed physician with over two decades of experience in functional medicine, specializing in women’s health, hormone therapy, vaccine injury recovery, and COVID treatment. She was double board-certified, an international best-selling author, and the founder of Optimum Wellness & Longevity in Corona, CA.

Yet, despite her expertise, she had little media presence and wasn’t leveraging PR or social media to amplify her message.

Durana Elmi, co-founder and COO of Cymbiotika, had already built an empire with her cult wellness brand. But while Cymbiotika’s star was on the rise, Durana’s personal brand lagged behind. Her remarkable journey—from escaping Afghanistan to becoming a powerhouse entrepreneur and philanthropist—wasn’t reflected in the media. With only a handful of outdated press mentions, Durana’s story was untapped gold waiting to shine.

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The stakes were high. Durana needed to be recognized not only as the driving force behind Cymbiotika but as a visionary leader with a story that could inspire women worldwide. To do this, we had to position her as the face of the brand, train her for high-profile media formats, and craft narratives that captured her multidimensional impact.

Wing Venture Capital, a respected pillar of the venture ecosystem, faced an unexpected hurdle: while revered within VC circles, its presence among early-stage enterprise founders was underwhelming. Founders didn’t immediately associate Wing with the go-to firm for transformative partnerships. Adding to the challenge, the firm’s emerging partners, Zach DeWitt and Jake Flomenberg, needed to establish their voices in a competitive industry, where reputation often speaks louder than results.

Bigleaf Networks, a strong player in network optimization, came to us with zero press mentions and a clear goal: establish the brand as a category leader, elevate its executive team as industry thought leaders, and drive recognition among customers, investors, and key stakeholders.

The challenge was clear: With no existing media presence, Bigleaf risked falling behind competitors, missing crucial opportunities for growth, and losing its edge in a competitive market.

When Dr. Babak Azizzadeh, a Harvard-trained facial plastic surgeon specializing in facial nerve procedures, partnered with Society22, his practice had a strong press history, but the momentum had stalled.

After years without pursuing earned media, his brand risked losing relevance in an ever-changing industry. Dr. Azizzadeh sought to reignite his public relations efforts, enhance his visibility, and position himself as a thought leader across print, digital, broadcast, and podcast platforms.

Sailes spent six years perfecting AI-powered prospecting. With SaileBot 3 on the horizon, they needed more than a product launch—they needed market dominance. The goal was clear: own the AI sales narrative, establish their leadership, and make sure every conversation about AI-driven prospecting led back to them. They called in Society22 to make it happen.

In a market flooded with wealth managers all promising the keys to financial success, Chad Willardson needed more than credentials to stand out.

As the founder and President of Pacific Capital and the co-creator of GravyStack, a financial literacy app for kids, Chad was no stranger to innovation. But without a dedicated marketing team or a robust digital footprint, his personal brand was lost in the noise of an oversaturated market.

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Chad’s goal? To capture attention, build trust among high-net-worth entrepreneurs, and become a nationally recognized thought leader in wealth management.

When Dr. Fadi Nukta, a board-certified plastic surgeon and owner of NOVA Plastic Surgery & Dermatology, joined Society22 in May 2023, his digital footprint was barely visible. He had never worked with a PR agency, had no significant press coverage, and was navigating a market where credibility and media presence are crucial.

Dr. Nukta wanted to establish himself as a trusted name in the competitive field of plastic surgery while building awareness for his newly launched hair transplant clinic. His goals were clear: grow his social media presence, improve SEO, secure local Virginian media coverage, and highlight his clinic’s cutting-edge offerings.

Tango, a rising star in workflow intelligence, came to Society22 with a clear mission: stand out in a crowded market. Despite its innovative platform that simplifies documentation, Tango was a startup with minimal PR experience, relying on Society22 to guide its first full-scale campaign.

Over the course of the engagement, Xevant secured 101 earned media placements across outlets with a combined audience of 399M, generating 66 high-authority backlinks that continue to strengthen long-term SEO performance. What began as an effort to increase market presence evolved into sustained authority in PBM transparency, retail pharmacy disruption, and prescription technology innovation—positioning Xevant alongside leading voices shaping the future of pharmacy services.

FrontHouz, a newly launched SaaS in the Atlanta area, sought to build local media attention while creating a personal brand for its CEO, Starr Douglas.

The mission was clear: establish FrontHouz as a trusted name in the market and elevate Starr’s profile as a thought leader.