Tapcart, a codeless mobile app builder for Shopify brands, had big ambitions but little in the way of earned media. They were a startup with a bold vision but no prior PR agency experience.

Two health tech leaders, Kareo and PatientPop, merged to form Tebra—a brand-new player in a competitive market.

The challenge? Build a brand from the ground up, position Tebra as a leader alongside competitors, and capture 30% of the market share—all within the first year. Ambitious? Sure. But we don’t do average.

Dr. Gowri Rocco was already an esteemed physician with over two decades of experience in functional medicine, specializing in women’s health, hormone therapy, vaccine injury recovery, and COVID treatment. She was double board-certified, an international best-selling author, and the founder of Optimum Wellness & Longevity in Corona, CA.

Yet, despite her expertise, she had little media presence and wasn’t leveraging PR or social media to amplify her message.

Durana Elmi, co-founder and COO of Cymbiotika, had already built an empire with her cult wellness brand. But while Cymbiotika’s star was on the rise, Durana’s personal brand lagged behind. Her remarkable journey—from escaping Afghanistan to becoming a powerhouse entrepreneur and philanthropist—wasn’t reflected in the media. With only a handful of outdated press mentions, Durana’s story was untapped gold waiting to shine.

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The stakes were high. Durana needed to be recognized not only as the driving force behind Cymbiotika but as a visionary leader with a story that could inspire women worldwide. To do this, we had to position her as the face of the brand, train her for high-profile media formats, and craft narratives that captured her multidimensional impact.

Wing Venture Capital, a respected pillar of the venture ecosystem, faced an unexpected hurdle: while revered within VC circles, its presence among early-stage enterprise founders was underwhelming. Founders didn’t immediately associate Wing with the go-to firm for transformative partnerships. Adding to the challenge, the firm’s emerging partners, Zach DeWitt and Jake Flomenberg, needed to establish their voices in a competitive industry, where reputation often speaks louder than results.

Bigleaf Networks, a strong player in network optimization, came to us with zero press mentions and a clear goal: establish the brand as a category leader, elevate its executive team as industry thought leaders, and drive recognition among customers, investors, and key stakeholders.

The challenge was clear: With no existing media presence, Bigleaf risked falling behind competitors, missing crucial opportunities for growth, and losing its edge in a competitive market.

When Dr. Babak Azizzadeh, a Harvard-trained facial plastic surgeon specializing in facial nerve procedures, partnered with Society22, his practice had a strong press history, but the momentum had stalled.

After years without pursuing earned media, his brand risked losing relevance in an ever-changing industry. Dr. Azizzadeh sought to reignite his public relations efforts, enhance his visibility, and position himself as a thought leader across print, digital, broadcast, and podcast platforms.

Sailes spent six years perfecting AI-powered prospecting. With SaileBot 3 on the horizon, they needed more than a product launch—they needed market dominance. The goal was clear: own the AI sales narrative, establish their leadership, and make sure every conversation about AI-driven prospecting led back to them. They called in Society22 to make it happen.

In a market flooded with wealth managers all promising the keys to financial success, Chad Willardson needed more than credentials to stand out.

As the founder and President of Pacific Capital and the co-creator of GravyStack, a financial literacy app for kids, Chad was no stranger to innovation. But without a dedicated marketing team or a robust digital footprint, his personal brand was lost in the noise of an oversaturated market.

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Chad’s goal? To capture attention, build trust among high-net-worth entrepreneurs, and become a nationally recognized thought leader in wealth management.

When Dr. Fadi Nukta, a board-certified plastic surgeon and owner of NOVA Plastic Surgery & Dermatology, joined Society22 in May 2023, his digital footprint was barely visible. He had never worked with a PR agency, had no significant press coverage, and was navigating a market where credibility and media presence are crucial.

Dr. Nukta wanted to establish himself as a trusted name in the competitive field of plastic surgery while building awareness for his newly launched hair transplant clinic. His goals were clear: grow his social media presence, improve SEO, secure local Virginian media coverage, and highlight his clinic’s cutting-edge offerings.

Tango, a rising star in workflow intelligence, came to Society22 with a clear mission: stand out in a crowded market. Despite its innovative platform that simplifies documentation, Tango was a startup with minimal PR experience, relying on Society22 to guide its first full-scale campaign.

Xevant—a tech disruptor in the pharmacy benefits management (PBM) space—faced a steep uphill climb. Despite its groundbreaking platform automating real-time data analysis and driving transparency, Xevant was barely a blip on the industry radar. 

FrontHouz, a newly launched SaaS in the Atlanta area, sought to build local media attention while creating a personal brand for its CEO, Starr Douglas.

The mission was clear: establish FrontHouz as a trusted name in the market and elevate Starr’s profile as a thought leader.