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Healthtech PR
Xevant Becomes a Go-To Voice on PBM Transparency and Pharmacy Tech
Forbes and Newsweek placements
66 SEO Backlinks
101 Media Pieces
THE
CHALLENGE
Xevant needed stronger authority in a complex, high-stakes pharmacy services landscape where trust is earned through third-party validation. The goal was to secure meaningful business and healthcare coverage, break through with timely narratives, and grow a measurable digital footprint through backlinks and engagement.
THE SOCIETY22
APPROACH
The program prioritized outlets with strong domain authority and editorial relevance, then matched Xevant’s expertise to high-interest storylines such as drugstore disruption, PBM transparency, and prescription-tech innovation. Coverage was pursued with a dual lens: brand credibility in top-tier media, plus link equity that strengthens search visibility.
Performance was tracked beyond clips, with attention to views, audience reach, domain authority, and backlinks, then extended through syndication and social distribution to keep strong placements working longer.
THE
RESULTS
Xevant secured 101 media pieces across online, offline, and social channels, reaching outlets with a combined monthly audience of 399M and generating an estimated 2.05M impressions.
High-authority placements included Forbes with “The Future of Drugstore Retailing,” Newsweek with “Why Your Drugstore is Closing,” and Entrepreneur with “Drive Demand For Your Brand With These 5 Proven Digital Marketing Strategies,” reinforcing visibility in both business and healthcare-adjacent conversations.
Coverage averaged a domain authority of 60 (considered an excellent score) and produced 66 backlinks, with 42% of placements linking back to Xevant. Engagement and amplification remained strong with 12 syndicated pieces extending reach and 892 tracked social engagements.
The Impact
Xevant gained repeated visibility in conversations shaping pharmacy services and healthcare technology, supported by high-authority validation from outlets such as Forbes, Newsweek, and Entrepreneur. The backlink profile created durable digital value that can continue to support organic discoverability and referral traffic while strengthening credibility with partners, enterprise buyers, and investors.