Health Tech
How Tebra Became a Household Name and Captured 10% Market Share
60.8B
Readership
$113M
Ad Equivalency
36
POINT
Domain Authority
Increase
THE
CHALLENGE
Two health tech leaders, Kareo and PatientPop, merged to form Tebra—a brand-new player in a competitive market.
The challenge? Build a brand from the ground up, position Tebra as a leader alongside competitors, and capture 10% of the market share—all within the first year. Ambitious? Sure. But we don’t do average.
Just a quick note to say thank you for being an extension of our team and for doing such a great job. The amount of press that you have been generating along with the rest of the team has put our company on the map in a big way. Thank you.”
Luke Kervin
Co-Founder & Chief Innovation Officer of Tebra
Just a quick note to say thank you for being an extension of our team and for doing such a great job. The amount of press that you have been generating along with the rest of the team has put our company on the map in a big way. Thank you.
Luke Kervin
Co-Founder & Chief Innovation Officer of Tebra
THE
SOCIETY22
APPROACH
We crafted a multi-pronged strategy designed to make Tebra impossible to ignore
Storytelling That Sticks: Developed over 60 compelling story angles tailored to resonate with specific publications and their audiences.
Executive Thought Leadership: Positioned Tebra’s executive team as the go-to voices in Health Tech, resulting in 60+ published articles attributed to over 5 executives.
Industry Authority: Pitched to over 600 journalists and built relationships with heavy hitters like Business Insider, Forbes, and TechCrunch.
Content That Educates & Engages: Leveraged exclusive surveys, whitepapers, and timely insights to keep Tebra front and center.
THE
RESULTS
By the close of 2022, Tebra wasn’t just on the map—they were rewriting it:
A record-breaking increase: 117 Media Placements that showcased Tebra’s dominance.
Explosive Reach: 12.8K press mentions and a collasol 140.9B readership.
Value That Speaks Volumes: Equivalent advertising value exceeding $113M at a fraction of the cost.
Web Traffic Surge: Top-tier placements drove significant spikes in website visits.
Domain Authority Boost: Increased by 36 points, solidifying Tebra’s online presence.
Market Domination: Captured over 30% of competitors’ voice and digital market share.
THE
IMPACT
We didn’t just put Tebra on the map—we amplified its voice across every corner of the market, driving dominance, growth, and unstoppable momentum.
Tebra emerged as a household name in Health Tech—trusted by customers, respected by competitors, and valued by investors. The brand’s influence fueled accelerated growth, allowing it to penetrate new markets and launch new products with unstoppable momentum.