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Venture Capital
How Wing VC Became the Ultimate Partner for Early-Stage Enterprise Founders
15
Go-To-Market
Strategies
125
Media Placements
Portfolio
Amplification
THE
CHALLENGE
Wing Venture Capital, a respected pillar of the venture ecosystem, faced an unexpected hurdle: while revered within VC circles, its presence among early-stage enterprise founders was underwhelming. Founders didn’t immediately associate Wing with the go-to firm for transformative partnerships. Adding to the challenge, the firm’s emerging partners, Zach DeWitt and Jake Flomenberg, needed to establish their voices in a competitive industry, where reputation often speaks louder than results.
Wing’s mission was ambitious but clear: carve out its place as the premier early-stage enterprise VC by building a commanding brand identity, expanding its influence, and positioning its team as trusted authorities for the next generation of groundbreaking founders.
THE SOCIETY22
APPROACH
At Society22, we understood that Wing VC didn’t just need more coverage—it needed the right coverage.
We crafted a multifaceted strategy to establish Wing as a thought leader, a trusted partner for founders, and a dominant name in venture capital:
Media Excellence and Thought Leadership:
Disseminated highly curated story angles that resonated with trade and top-tier outlets, including WSJ, Forbes, TechCrunch, and Business Insider.
Positioned Wing’s partners, particularly Zach DeWitt and Jake Flomenberg, as authoritative voices through educational content and expert commentary on timely topics such as AI, IPOs, and economic trends.
Published exclusive insights, including the V21 Study and ET30 List, to establish Wing as a leading source of industry analysis and data.
Portfolio Success as Brand Amplification:
Showcased Wing’s portfolio wins with strategic go-to-market plans for over 15 companies, securing high-impact placements in outlets like Axios, Fortune, and VentureBeat.
Leveraged these successes to highlight Wing’s ability to identify and support potential unicorns at the earliest stages.
Engagement with Founders:
Created consistent, high-quality educational content aimed at founders, positioning Wing as a trusted partner offering resources far beyond capital.
Proactive Media Strategy:
Built strong, ongoing relationships with journalists to keep Wing VC top of mind, ensuring repeat coverage in premier publications.
Tied Wing’s messaging to timely news cycles, ensuring relevance and resonance in a rapidly evolving market.
THE
RESULTS
Over 15 months, Society22 delivered transformational outcomes:
Media Placements: Secured over 125 features across premier publications, significantly elevating Wing’s visibility in the financial and tech sectors.
Industry Recognition: Jake Flomenberg was featured alongside Ben Horowitz and other VC heavyweights in Business Insider, positioning him as a leading voice in enterprise VC.
Portfolio Amplification: Provided over 15 go-to-market strategies for portfolio companies, resulting in coverage in TechCrunch, Fortune, Axios, and more.
V21 and ET30 Success: Wing’s analytical reports became industry benchmarks, garnering placements in The Wall Street Journal, FinTech Times, and Forbes.
The Impact
Today, Wing Venture Capital is no longer just a respected name within the venture community—it’s a dominant force in the founder ecosystem. Its partners are recognized thought leaders, its brand synonymous with early-stage enterprise success, and its unique approach to supporting founders is now a key differentiator in the crowded VC landscape.
At Society22, we know that building a brand is more than gaining visibility; it’s about shaping perception. For Wing VC, this meant redefining what it means to be a venture partner—one that delivers beyond the dollar, forging partnerships that last from startup to success.