Artificial Intelligence
How Sailes Took Over the AI Sales Conversation—And Made the Competition Catch Up

4
Awards
Product
Launch
97M
Media Impressions

THE
CHALLENGE
Sailes spent six years perfecting AI-powered prospecting. With SaileBot 3 on the horizon, they needed more than a product launch—they needed market dominance. The goal was clear: own the AI sales narrative, establish their leadership, and make sure every conversation about AI-driven prospecting led back to them. They called in Society22 to make it happen.

Less than three months later, they delivered the kind of Tier 1 coverage that exceeded our bold expectations. They are not afraid to hustle and make big moves. Thank you! The biggest piece was the Forbes article—it was a huge win for us."
Autumn Peth
Head of Marketing at Sailes
THE
SOCIETY22
APPROACH
We designed a PR strategy that made Sailes impossible to ignore. Every media hit, every feature interview, every strategic placement reinforced their authority and kept them ahead of industry conversations.
Owning the AI Sales Narrative:
We created over 30 high-impact story angles, aligning Sailes with trending AI and sales discussions. With 350+ journalist pitches, we ensured Sailes became a go-to source for insights on AI-powered prospecting.
High-Impact Thought Leadership:
We positioned CEO Nick Smith and Head of Marketing Autumne Peth as industry authorities, securing interviews and bylines in major outlets. Their expertise led the conversation on human-centric AI and the future of sales automation.
Strategic Media Partnerships:
Building strong relationships with key media outlets resulted in multiple features. These recurring placements kept Sailes at the center of AI sales discussions.
Award-Winning Recognition:
We identified and submitted Sailes for 15+ industry awards, reinforcing credibility and securing prestigious accolades that validated their leadership.

Less than three months later, they delivered the kind of Tier 1 coverage that exceeded our bold expectations. They are not afraid to hustle and make big moves. Thank you! The biggest piece was the Forbes article—it was a huge win for us."
Autumn Peth
Head of Marketing at Sailes

THE
IMPACT
Sailes isn’t just in the AI sales conversation anymore—they lead it. Their thought leadership is cemented, their visibility is at an all-time high, and their latest innovation, SaileBot 3, launched with the kind of media buzz that turns an industry disruptor into the industry standard.
With Society22’s strategic execution, Sailes transformed from an emerging AI sales player to a recognized force in autonomous prospecting. The momentum is undeniable. The future? Even bigger.
THE
RESULTS
The strategy worked. Sailes secured top-tier media coverage, industry recognition, and a massive audience reach—cementing its authority in AI-driven sales. Here’s the impact we delivered:
10 major media placements secured, with an average of 5 placements per month.
Media coverage generated 97.4 million impressions, significantly expanding Sailes’ visibility and industry influence.
TickerNews interview with CEO Nick Smith was shared on LinkedIn, reaching 7K+ additional industry professionals.
4 award submissions to further solidify credibility in the AI sales space.
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