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SaaS
How FrontHouz Secured a Billion-Dollar Investor and Turned Local Buzz into National Success
230M
Audience Reached
42
Media Placements
Secured
Venture Capital
Funding
THE
CHALLENGE
FrontHouz, a newly launched SaaS in the Atlanta area, sought to build local media attention while creating a personal brand for its CEO, Starr Douglas.
The mission was clear: establish FrontHouz as a trusted name in the market and elevate Starr’s profile as a thought leader.
THE SOCIETY22
APPROACH
We designed a comprehensive strategy to amplify FrontHouz’s voice and Starr’s leadership:
Local Media Domination: Secured placements in Atlanta’s key outlets, including Atlanta Wire, Voyage Atlanta, Atlanta CEO (broadcast), and Focus Atlanta (CBS affiliate).
National Buzz: Starr Douglas caught the attention of Business Insider, leading to a full feature, as well as mentions in Forbes and Yahoo! Finance spotlighting FrontHouz as a top-paying side hustle.
Dual Audience Campaign: Focused on consumer and niche publications to highlight how FrontHouz reduces overhead for restaurants and offers flexible income opportunities for gig workers.
Event & Expansion Visibility: FrontHouz’s growing success attracted interest from other markets, with Starr meeting stakeholders to expand into cities nationwide.
THE
RESULTS
FrontHouz didn’t just make waves—it created a tidal shift:
High-Profile Features: Secured coverage in local and national media, positioning FrontHouz as a leader in hospitality staffing solutions.
National Attention: Attracted attention from cities looking to address hospitality staffing shortages
Brand Authority: Starr Douglas emerged as a sought-after leader, driving visibility for both FrontHouz and the hospitality industry’s potential for innovation.
Two Major Investors: Leveraging the press coverage secured by Society22, Starr landed an investment deal with a billion-dollar VC firm, propelling FrontHouz into its next phase of growth and innovation.
The Impact
FrontHouz evolved from a local startup to a national player in hospitality solutions.
Starr Douglas’s leadership and media presence didn’t just set the stage—it closed deals. With a major investment secured, FrontHouz is now poised to redefine the industry and dominate on a national scale.