Startup
How Tapcart Achieved 7.9 Billion Media Reach and Dominated Shopify eCommerce
7.9 Billion
Audience reached
60
Media Placements
73 Leads
Generated from
one article
THE
CHALLENGE
Tapcart, a codeless mobile app builder for Shopify brands, had big ambitions but little in the way of earned media. They were a startup with a bold vision but no prior PR agency experience.
Their challenge? Build visibility, establish thought leadership, and position Tapcart and its CEO, Eric, as the go-to experts in app development for Shopify brands.
THE
SOCIETY22
APPROACH
We don’t do cookie-cutter strategies. For Tapcart, we delivered a dynamic campaign that blended creativity with relentless execution:
Fresh Angles, Every Month: We pitched over five unique story ideas monthly, ensuring Tapcart’s narrative stayed fresh, relevant, and impactful.
Strategic Media Outreach: From eCommerce to retail and owned marketing, we made sure Tapcart was front and center in all the right conversations.
Content That Converts: Published 20+ interview-driven articles monthly to secure mentions, boost SEO, and generate leads.
Award-Winning Moves: Submitted Tapcart for major accolades, landing them on the Inc. 500 and Inc. 5000 lists.
Thought Leadership at Scale: Helped Eric establish regular columns in Entrepreneur and Authority Magazine, building credibility and driving influence.
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THE
IMPACT
Tapcart transformed from an under-the-radar startup to a force in eCommerce innovation. Their media presence and strategic thought leadership built true brand awareness, positioning them as the experts in their space. Tapcart isn’t just part of the eCommerce conversation—they’re leading it.
THE
RESULTS
FrontHouz didn’t just make waves—it created a tidal shift:
60 Media Placements: An average of four per month, consistently smashing our KPIs.
7.9 Billion Media Reach: Tapcart’s story made waves across high-profile outlets.
Thought Leadership that Converts: Eric’s Authority Magazine interview series generated 73 leads, proving that visibility drives results.
Industry Recognition: Secured spots on the Inc. 500 and Inc. 5000 lists, cementing Tapcart’s status as an industry leader.