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SOCIETY22: THE CPG AGENCY
The CPG PR Agency That Drives Shelf Velocity and Retail Success
In consumer packaged goods, visibility isn’t vanity — it’s velocity. As a performance-driven cpg pr partner, Society22 PR helps brands turn earned media into measurable retail growth.
Our clients have generated $450M+ in retail sales and secured placement in 35,000+ store locations nationwide. We build the awareness, credibility, and cultural relevance that move products off shelves and into carts.
Core
Core Plan Includes:
$4,500 / month
Unlimited Pitching Cycles
& Story Creation
Unlimited Monthly Media Opportunities
Media Relations Team
Digital Publication Outreach
Expert
Includes Core plus:
$7,500 / month
Unlimited Monthly Media Opportunities
Television Pitching
Contributor Opportunities
NewsJacking
Podcast and Radio Pitching
Editorial Team
Ghostwriting
Growth
Expert Plan Includes:
$12,500 / month
Unlimited Monthly Media Opportunities
Guaranteed Top-Tier Opportunities
Senior PR Strategist & Team
Print Publication Pitching
Industry & Competitor Research
Graphic Design Team
Top-Tier Contributor Author
Speaking & Award Submissions
Enterprise
Includes Core plus:
$ Contact Us
Unlimited Monthly Media Opportunities
Corporate Communication Plan
Online Reputation Management
Crisis Management
Analyst Relations
External Communication Audit
Media Training
Sales Enablement Strategy
Access to C-suite Advisors
Our dedicated HealthTech team combines deep sector expertise with award winning execution. We ast as an extension of your leadership team, ensuring every story we tell advances your business objectives and builds the market presence you need to win.
Recent Client Success Stories
"The retail media strategy opened doors we couldn’t access alone. A major trade feature led directly to a national grocery partnership worth $25M in first-year sales."
Founder, Organic Snack Brand
"Within eight months, we expanded from 200 to 3,000 stores and secured a $15M growth investment."
CEO, Functional Beverage Company
"Media education around our premium formulation increased same-store sales by 60%."
VP Marketing, Clean Beauty Brand
"The seasonal campaign secured our largest holiday sales month and locked in next year’s planogram expansion."
CMO, Specialty Food Company
The CPG Reality: Shelf Space Is the Ultimate Scarce Resource
You’ve developed a product that solves real consumer problems. Your formulation is superior. Your packaging stands out. But in today’s crowded retail environment, that’s not enough.
94% of retail buyers won’t meet with brands they haven’t heard of. 78% require proof of consumer demand before considering distribution.
Strategic consumer products PR creates the visibility retail gatekeepers look for. Without it, even breakthrough products struggle to scale.
At Society22 PR, we specialize in consumer brand PR that connects media buzz to sell-through, turning brand momentum into distribution expansion.
Why Fast-Growing Brands Choose Our CPG PR Expertise
Our campaigns directly influence the metrics that matter:
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$450M+ in retail sales influenced by earned media
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35,000+ store placements across major retailers
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280% faster retail expansion
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$125M+ raised in CPG-focused growth capital
We operate at the intersection of consumer products PR and retail strategy, ensuring awareness translates into measurable shelf performance.
Proven Retail Impact
Our team includes former CPG brand managers, retail trade journalists, and specialists across food, beverage, beauty, and wellness.
As a leading food and beverage PR agency, we understand retail calendars, buyer psychology, planogram timing, and trend cycles.
Deep Category Expertise Across Food & Beverage
Unlike traditional agencies, our cpg pr campaigns are built to drive trial, repeat purchase, and sell-through — not just impressions.
We measure success by movement: turns per store, expanded distribution, and sustained category growth.
Velocity-Focused Strategy
Brands that trust us
recent wins
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
Ready to Accelerate From Shelf to Scale?
In CPG, velocity defines success. The right cpg pr strategy doesn’t just build awareness — it drives distribution expansion, increases retail turns, and strengthens acquisition positioning.
"The CPG Brand’s Guide to Retail Buyer PR"
"Seasonal Marketing: Timing Media for Maximum Shelf Impact"
""From Launch to Scale: PR Strategies That Drive Velocity
Browse case studies from 150+ successful campaigns
[View CPG Success Stories]
Five Distribution Barriers That Kill CPG Growth
01
Retail Buyers Who’ve Never Heard of You
Buyers gravitate toward brands with market buzz and demonstrated consumer traction.
Recent win: Secured a major feature for a condiment startup that led to meetings with national grocery buyers and placement in 850 stores within six months.
Strategic consumer brand PR gets you in the room — and onto the shelf.
02
Established players dominate with massive ad budgets. Earned media creates cultural authority money can’t buy.
Recent win: Positioned a plant-based snack as a functional food trend leader, resulting in a 400% sales increase and national retailer recognition.
Top-tier food and beverage pr firms know how to build relevance that breaks through category clutter.
Products Lost in Category Noise
03
Founder Stories That Don’t Scale
In CPG, founder credibility matters — but it must resonate with both consumers and retailers.
Recent win: Elevated a wellness founder into a recognized industry voice through podcast tours and media placements, contributing to $8M in DTC growth.
Effective consumer products PR transforms founder narratives into retail leverage.
04
Innovation Without Consumer Education
Breakthrough products require education that goes beyond packaging claims.
Recent win: Developed a media education campaign for a probiotic beverage, leading to a 150% velocity increase in existing stores.
Strategic food and beverage PR ensures consumers understand — and value — what makes your product different.
05
Missing the Retail Timing Window
CPG is cyclical. Holiday resets, seasonal launches, and buyer meetings require precise timing.
Recent win: Orchestrated a holiday campaign aligned with October buyer reviews, securing placement in 2,400 stores for peak season.
A results-driven food and beverage pr agency aligns media cycles with retail decision-making calendars.
About Society22 PR’s CPG Division
Society22 PR is a performance-focused consumer products PR and food and beverage PR agency dedicated to measurable retail outcomes.
We measure success by shelf velocity, distribution growth, and category share expansion. From emerging brands to established leaders, our team ensures every story supports sustained retail performance.
Specializing in: Food & Beverage • Health & Wellness • Beauty & Personal Care • Sustainable Products • Specialty & Gourmet • Pet Care
Our CPG-Focused Communication Services
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Strategic Media & Trend Positioning
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Consumer lifestyle media placements
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Product launch campaigns aligned with distribution rollouts
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Seasonal and trend roundup inclusion
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Trade publication features targeting retail buyers
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Award submissions for innovation recognition
Founder Brand Building & Retail Credibility
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Founder positioning as category innovators
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Bylined articles in trade and business outlets
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Speaking placements at CPG and retail conferences
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Podcast tour strategy targeting core demographics
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Executive LinkedIn authority development
Retail-Focused Brand Strategy
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Messaging for buyer presentations
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Shelf storytelling and packaging narrative alignment
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Consumer demand amplification
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Competitive positioning against legacy brands
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Premium price justification through earned authority
Performance-Driven Influencer & Trial Campaigns
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Authentic influencer partnerships
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Celebrity collaboration strategy
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User-generated content programs
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Micro-influencer campaigns for niche demographics
CPG
