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The FinTech Challenge: Innovation Meets Regulation
You're digitizing financial infrastructure that's been unchanged for decades. Your technology can process payments instantly, approve loans in minutes, or detect fraud in real-time. But in the most regulated industry on earth, being right isn't enough—you need to be trusted.
94% of banks won't integrate with FinTech partners without regulatory clarity and proven market validation. Without strategic credibility building, even the most advanced financial technology remains trapped in lengthy pilot programs while competitors capture market share.
At Society22 PR, we don't just build awareness—we create the regulatory confidence, industry authority, and partner trust that accelerates banking relationships, attracts institutional capital, and positions you as essential financial infrastructure.
Why Payment Processors, Lenders, and RegTech Leaders Choose Society22
Proven track record
Healthcare-First Approach
Business-Aligned Strategy
Core
Core Plan Includes:
$4,500 / month
Unlimited Pitching Cycles
& Story Creation
Unlimited Monthly Media Opportunities
Media Relations Team
Digital Publication Outreach
Expert
Includes Core plus:
$7,500 / month
Unlimited Monthly Media Opportunities
Television Pitching
Contributor Opportunities
NewsJacking
Podcast and Radio Pitching
Editorial Team
Ghostwriting
Growth
Expert Plan Includes:
$12,500 / month
Unlimited Monthly Media Opportunities
Guaranteed Top-Tier Opportunities
Senior PR Strategist & Team
Print Publication Pitching
Industry & Competitor Research
Graphic Design Team
Top-Tier Contributor Author
Speaking & Award Submissions
Enterprise
Includes Core plus:
$ Contact Us
Unlimited Monthly Media Opportunities
Corporate Communication Plan
Online Reputation Management
Crisis Management
Analyst Relations
External Communication Audit
Media Training
Sales Enablement Strategy
Access to C-suite Advisors
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
recent wins
Brands that trust us
Four Critical Reputation Challenges We Solve
01
Invisible Leadership in a Relationship Business
Wealthy clients want to know who's managing their money. If your principals aren't recognized industry voices, you're missing opportunities to attract the clients who value expertise most.
Recent win: Positioned a family office CIO as the "voice of alternative investments," resulting in 12 speaking engagements and $400M in new client inquiries within 18 months.
02
Legacy wealth management firms often project an image that doesn't match their modern capabilities. We help established firms communicate innovation while maintaining the gravitas that builds trust.
Recent win: Helped a 40-year-old RIA modernize their positioning around ESG investing, attracting $800M in new AUM from next-gen wealth holders.
Outdated Brand in a Digital-First World
03
Crisis Communication Without a Safety Net
Market volatility, regulatory issues, or leadership changes can devastate client confidence overnight. We develop proactive communication strategies that protect relationships when challenges arise.
Recent win: Guided a $5B firm through a partner departure, retaining 98% of AUM through transparent, strategic client communications.
04
Generic Messaging in a Crowded Market
"Personalized service" and "fiduciary responsibility" aren't differentiators—they're table stakes. We help firms articulate their unique value in ways that resonate with sophisticated investors.
Recent win: Refined positioning for a multi-family office around "generational wealth transitions," resulting in a 60% increase in referrals from existing families.
Why HealthTech Companies Choose Society22
Tier-1 healthcare media relationships (Modern Healthcare, STAT, Forbes)
Executive positioning and interview training
Contributed articles and ghostwritten op-eds
Healthcare conference speaking opportunities
Crisis communications and reputation management
Strategic Media & Thought Leadership
Tier-1 healthcare media relationships (Modern Healthcare, STAT, Forbes)
Executive positioning and interview training
Contributed articles and ghostwritten op-eds
Healthcare conference speaking opportunities
Crisis communications and reputation management
Strategic Media & Thought Leadership
Tier-1 healthcare media relationships (Modern Healthcare, STAT, Forbes)
Executive positioning and interview training
Contributed articles and ghostwritten op-eds
Healthcare conference speaking opportunities
Crisis communications and reputation management
Strategic Media & Thought Leadership
HEALTH CARE DIVISION
Healthcare buyers need external validation before they'll engage. We secure strategic coverage in Modern Healthcare, STAT, Forbes HOur dedicated HealthTech team combines deep sector expertise with award winning execution. We ast as an extension of your leadership team, ensuring every story we tell advances your business objectives and builds the market presence you need to win.ealthcare, and MedCity News—the publications your prospects actually read and trust.
TESTIMONIALS
“Just a quick note to say thank you for being an extension of our team and for doing such a great job. The amount of press that you have been generating along with the rest of the team has put our company on the map in a big way. Thank you.”
Luke Kervin, Co-Founder and Chief Innovation Officer of Tebra
“Their level of communication is refreshing, and they do exactly what they promise. The bottom line is they produce results. It has been an absolute pleasure working with them, and I look forward to what the future holds with their firm at the helm.”
Antoni Adamrovich, Co-Founder, Tb2 Health
“I found Society 22 by chance and have continued to thank my lucky stars! I always felt PR was out of reach for a small business but they really proved me wrong. I've had such a good experience with them and have really appreciated how they have made our success their own too. They take ownership and get just as excited when we get a PR win. We've been included in many gift guides but also featured as an authority in multiple articles - forever worth it!”
Blaire Porter, Co-Founder, Threads of Fate