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Healthcare
Elevating PsychHub’s brand through awards, campaigns, and high-authority media
The campaign delivered 43 earned placements, generating 5.69M estimated lifetime views across outlets with a combined potential reach of 688M and an average domain authority of 67—balancing scale with credibility.
An SEO-focused strategy achieved an 83% backlink rate (36 of 43 placements), producing 36 high-authority backlinks that continue to strengthen organic search visibility and long-term discoverability.
Award recognition and campaign-driven storytelling—including the Health Tech World Award win and the “Find Your People” Mental Health Awareness Month initiative—reinforced PsychHub’s innovation credentials while supporting consumer engagement (568 social interactions) and provider trust.
THE
CHALLENGE
PsychHub was in an active growth phase—expanding both its consumer audience and provider network in a competitive mental health landscape.
While established platforms like Psychology Today had achieved scale and tools like ZocDoc offered real-time scheduling, PsychHub occupied a differentiated position: a mission-driven platform focused on mental health education, clinical matching, and improving access to care through technology.
The challenge was visibility and credibility.
PsychHub needed to:
Build brand awareness with health-conscious consumers navigating mental health challenges
Increase visibility and credibility among mental health providers seeking to grow and manage their practices
Secure placement in top-tier business and national outlets to signal innovation and legitimacy
Establish authority without diluting its clinically grounded mission
Society22 PR was engaged to elevate PsychHub’s profile while preserving trust, sensitivity, and clinical integrity.
THE SOCIETY22
APPROACH
Society22 PR executed a multi-pronged strategy focused on validation, narrative relevance, and long-term digital value.
Awards-led credibility building
Awards positioning served as a cornerstone of the strategy. Society22 PR identified recognition opportunities that emphasized innovation, clinical impact, and accessibility—using third-party validation to accelerate trust with both consumers and providers.
Campaign-driven storytelling
Rather than relying on passive awareness, Society22 PR anchored coverage to culturally relevant moments. Mental Health Awareness Month became a launchpad for mission-aligned storytelling that resonated with consumers while remaining grounded in clinical best practices.
High-authority media targeting
Media outreach prioritized publications with strong domain authority and audiences aligned with mental health, wellness, and innovation—ensuring placements delivered both credibility and reach.
SEO-integrated earned media
Backlink acquisition was treated as a core KPI. Coverage opportunities were evaluated not only on visibility, but on their ability to drive referral traffic and long-term search equity.
THE
RESULTS
Coverage and reach
43 earned media placements across articles, mentions, and social posts
5.69M estimated lifetime views generated from coverage
688M cumulative potential audience reach across secured outlets
Average domain authority of 67, signaling strong credibility
SEO and digital impact
36 of 43 placements included backlinks (83% link rate)
36 total backlinks driving sustained organic visibility and referral value
Engagement and recognition
568 total social interactions across campaign-related coverage
Winner of the Health Tech World Award for Mental Health Innovation
The Impact
Society22 PR helped position PsychHub as more than a directory or scheduling tool—establishing it as a credible, innovation-driven mental health platform with a clear mission.
High-authority coverage, award recognition, and campaign-driven storytelling expanded awareness among both consumers and providers while creating long-term digital assets through backlinks and discoverability.
The result was a stronger brand presence, increased credibility in a sensitive healthcare category, and a foundation for continued platform growth.