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Mental Health PR
Mental Health Innovation With Reach and Credibility
5.69M Lifetime Views
2025 Health Tech World Award
83% Backlink Rate
THE
CHALLENGE
PsychHub needed stronger brand recognition with two audiences at once: consumers seeking mental health support and providers looking to grow their practices. At the same time, the brand had ambitions to be featured in top-tier national outlets and needed external validation to stand out in a crowded behavioral health landscape.
THE SOCIETY22
APPROACH
Society22 PR combined credibility-building with consumer relevance. Industry awards were pursued to validate innovation and clinical impact, while Mental Health Awareness Month served as a platform for a mission-aligned campaign that addressed loneliness and isolation. Media outreach prioritized high-authority publications such as Medical Economics, STAT, and Becker’s, as well as opportunities that delivered digital value through backlinks and referral traffic.
THE
RESULTS
PsychHub earned 43 pieces of coverage across articles, mentions, and social posts, generating an estimated 5.69M lifetime views and 688M in cumulative potential reach, with an average domain authority of 67.
Eighty-three percent of coverage included backlinks, producing 36 links to PsychHub content and strengthening long-term discoverability, alongside 568 social engagements. A major credibility milestone landed with PsychHub winning the Mental Health Innovation category at the 2025 Health Tech World Awards, validating the platform’s Well-Being Assessment and AI-powered matching engine.
Mental Health Awareness Month activation through the Find Your People campaign expanded visibility around loneliness and social isolation while reinforcing PsychHub’s consumer and provider relevance.
The Impact
PsychHub increased visibility with consumers and providers while gaining third-party validation that strengthened trust in the platform’s approach. High-authority backlinks helped deepen PsychHub’s digital footprint so awareness could compound beyond a single campaign window.