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Healthtech
RXNT Lands on TIME’s 2025 World’s Top HealthTech Companies List
89 Media Placements
152M Online Readership
81 High-Quality Backlinks
THE
CHALLENGE
Despite offering robust, ONC-certified EHR and billing solutions with high client satisfaction scores, RXNT faced three critical barriers to growth:
Limited Market Visibility: Large provider networks and major health systems were overlooking RXNT's platform because its media presence didn't match its innovation or track record.
Enterprise Access: Decision-makers at scale weren't aware of RXNT's differentiated offerings, making it difficult to secure meetings and close deals with high-value prospects.
Competitive Disadvantage: In a crowded healthtech landscape where reputation and third-party validation drive enterprise relationships, RXNT lacked the "top-of-mind" status needed to compete for major contracts.
As RXNT's Chief Marketing Officer, Andrew Speight noted, the company needed to break through industry noise and establish authority with the enterprise buyers who could deliver transformative growth.
THE SOCIETY22
APPROACH
Society22 PR designed a comprehensive ongoing campaign focused on three core pillars:
1. Strategic Media Relations
Secured targeted placements in leading healthcare trade publications and business media
Developed high-impact press releases highlighting product innovation, AI-powered features, and client outcomes
Implemented real-time newsjacking to insert RXNT into trending healthcare conversations
Conducted ongoing competitive media analysis to identify white space opportunities
2. Executive Thought Leadership
Positioned CEO Randy Boldyga and the product team for interviews with top-tier outlets
Coordinated speaking engagements at influential healthcare conferences
Created proprietary survey content on care trends to generate owned media angles
Developed byline articles and commentary on healthcare IT policy and innovation
3. Awards & Recognition Strategy
Systematically nominated RXNT for industry awards and analyst rankings
Prepared detailed submissions emphasizing RXNT's differentiation for larger provider groups
Targeted TIME's World's Top HealthTech Companies analysis through strategic outreach and positioning
Leveraged each recognition to generate additional earned media coverage
THE
RESULTS
Media Impact
89 secured placements across digital, broadcast, and podcast channels
152M combined readership across all coverage
$9.9M advertising value equivalency earned through media exposure
175% increase in news and PR coverage compared to the prior 12-month period
Two televised segments featuring RXNT's executive team on regional business programs
Digital Authority
11% increase in organic website traffic
81 high-quality backlinks earned from authoritative publications
Google-indexed placements in major outlets, including Entrepreneur and Medical Economics, improving search visibility for key terms
3% share of voice increase in a highly competitive market sector
The Impact
RXNT solidified its position as a national leader in HealthTech, earning a coveted spot on TIME’s World’s Top HealthTech Companies 2025. Recognized for “Very High” performance among all U.S. Health Information & Management firms, RXNT ranked among just 94 companies nationwide and 400 globally—proof of their impact across financial performance, market reputation, and consumer engagement.