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SOCIETY22: THE HEALTHTECH AGENCY
The Health and Wellness PR Agency That Builds $100M+ Brands
Our clients have generated $240M+ in revenue and secured distribution in 15,000+ retail locations. As a leading health and wellness PR agency, we help brands transform skeptical consumers into loyal, long-term customers through strategic authority building and media visibility.
The Wellness Challenge: Trust Is Your Biggest Bottleneck
You’ve formulated breakthrough supplements that optimize performance, longevity, and well-being. Your ingredients are premium. Your science is solid. But your market is drowning in noise and skepticism.
87% of consumers don’t trust supplement brands they haven’t heard of, and 73% require third-party validation before purchasing. Without strategic credibility building and media authority, even the most effective formulations get lost in a $4.4 trillion market.
As a specialized wellness brand PR agency, Society22 PR doesn’t just generate coverage — we build the trust infrastructure that drives conversion, attracts retail partners, and positions your company as a category leader among top health and wellness PR firms.
Core
Core Plan Includes:
$4,500 / month
Unlimited Pitching Cycles
& Story Creation
Unlimited Monthly Media Opportunities
Media Relations Team
Digital Publication Outreach
Expert
Includes Core plus:
$7,500 / month
Unlimited Monthly Media Opportunities
Television Pitching
Contributor Opportunities
NewsJacking
Podcast and Radio Pitching
Editorial Team
Ghostwriting
Growth
Expert Plan Includes:
$12,500 / month
Unlimited Monthly Media Opportunities
Guaranteed Top-Tier Opportunities
Senior PR Strategist & Team
Print Publication Pitching
Industry & Competitor Research
Graphic Design Team
Top-Tier Contributor Author
Speaking & Award Submissions
Enterprise
Includes Core plus:
$ Contact Us
Unlimited Monthly Media Opportunities
Corporate Communication Plan
Online Reputation Management
Crisis Management
Analyst Relations
External Communication Audit
Media Training
Sales Enablement Strategy
Access to C-suite Advisors
Why Fast-Growing Brands Choose Our Health and Wellness PR Firm
Our strategic communications drive measurable business outcomes. Over the past two years, our clients have:
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Generated $240M+ in direct and influenced revenue
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Secured placement in 15,000+ retail locations (Target, Whole Foods, CVS)
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Achieved 45% higher customer lifetime value through authority positioning
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Attracted $85M+ in growth capital from wellness-focused investors
As a performance-driven health and wellness PR firm, we align messaging directly to revenue growth and retail expansion.
Proven Revenue Impact
We live and breathe this category. Our team includes former supplement marketers, wellness journalists, regulatory specialists, and performance experts who understand everything from FDA compliance to influencer authenticity.
Unlike generalist health and wellness PR firms, we understand the nuance of formulation science, claims language, and category positioning across supplements, biohacking, and functional wellness.
Wellness Industry DNA
We translate complex formulations into compelling consumer narratives while maintaining regulatory compliance. Whether you’re positioning mitochondrial support compounds, adaptogens, or clinical-grade nootropics, our health and wellness PR strategies educate without overpromising.
Science-First Communication
Brands that trust us
recent wins
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
Our dedicated HealthTech team combines deep sector expertise with award winning execution. We ast as an extension of your leadership team, ensuring every story we tell advances your business objectives and builds the market presence you need to win.
Our Health and Wellness PR Services
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Strategic Media & Authority Building
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Tier-one wellness media placements (Forbes Health, Well+Good, MindBodyGreen)
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Product launch campaigns driving retail and DTC growth
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Clinical study amplification and third-party validation
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Industry award submissions (Clean Label Project, Nutrition Business Journal)
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Ingredient storytelling and formulation education
Founder Thought Leadership & Executive Positioning
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Founder authority positioning as wellness experts
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Ghostwritten articles in health, biohacking, and performance outlets
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Podcast placement on top wellness shows
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Speaking opportunities at biohacking and longevity summits
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LinkedIn executive branding for investor visibility
As a strategic fitness PR firm and performance-focused communications partner, we elevate founders into category-defining voices.
Compliance-Conscious Brand Messaging
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FDA-compliant claims development
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Category positioning (nootropics, adaptogens, longevity, performance)
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Consumer education content that builds trust
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Retail buyer presentations and trade show messaging
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Ingredient sourcing transparency narratives
Our regulatory-aware approach distinguishes us from traditional health and wellness PR firms
Wellness Influencer & Strategic Partnerships
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Authentic wellness and biohacking influencer partnerships
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Clinical advisory board and medical expert endorsements
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Co-branded campaigns with complementary wellness brands
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Ambassador programs with fitness and longevity leaders
Ready to Transform Market Skepticism Into Customer Loyalty?
In wellness, trust drives everything — trial, retention, retail expansion, and valuation. The right health and wellness PR agency doesn’t just build awareness — it builds authority that converts browsers into buyers and customers into advocates.
“The Supplement Brand’s Guide to FDA-Compliant PR”
See our expertise: Browse case studies from 60+ successful wellness campaigns
[View Wellness Success Stories]
Health & Wellness
Five Trust Barriers That Limit Wellness Growth
01
Consumer Skepticism in an Oversaturated Market
The supplement aisle is crowded with questionable claims. We build credibility through placements in trusted publications consumers rely on for validation.
Recent win: Secured a Men’s Health feature for a testosterone support supplement, generating a 400% increase in sales and attracting Target as a retail partner within 60 days.
02
FDA compliance limits benefit claims — but consumers still need education. As a compliance-focused health and wellness PR agency, we craft messaging that protects your brand while communicating value clearly.
Recent win: Positioned a nootropics brand around “mental clarity and focus,” resulting in $12M in first-year sales with zero regulatory issues.
Regulatory Restrictions That Silence Your Story
03
Invisible Founders in a Relationship-Driven Category
Wellness consumers buy from people they trust. Founder visibility drives conversion.
Recent win: Positioned a longevity CEO as a “future of healthy aging” authority, leading to 12 podcast appearances and a 200% increase in direct-to-consumer revenue.
04
Retail Partners Who Demand Market Validation
Major retailers require demonstrated demand and media traction. Our wellness brand PR agency approach builds the visibility that accelerates distribution deals.
Recent win: Media campaign for an adaptogen brand led to placement in 2,800 Whole Foods locations worth $25M annually.
05
Complex Formulations That Confuse Consumers
Advanced delivery systems and ingredient innovations require translation. We simplify messaging into benefit-driven language consumers understand.
Recent win: Repositioned a cellular energy supplement around “all-day vitality,” increasing conversion rates by 60% and generating $8M in incremental revenue.
Recent Client Success Stories
“Society22’s wellness media strategy was the catalyst for our retail breakthrough. The Forbes Health feature led directly to our Whole Foods partnership worth $15M in year-one revenue.”
Founder,
Premium Supplement Brand
“They helped us navigate FDA compliance while building real consumer education. Our conversion rates doubled without regulatory issues.”
CEO,
Nootropics Company ($25M annual revenue)
“The founder positioning made us the go-to authority in longevity. Three retail partnerships came directly from podcast visibility.”
CMO,
Anti-Aging Supplement Brand
“Investors cited our category authority as a key differentiator during Series A. That credibility came from Society22’s PR strategy.”
VP Marketing, Biohacking Platform
About Society22 PR’s Wellness Division
Society22 PR is a results-driven health and wellness PR agency specializing in trust-building for supplement, fitness, longevity, and functional nutrition brands. We combine regulatory intelligence, consumer psychology, and media authority to help brands scale without sacrificing credibility.
Specializing in: Premium Supplements • Nootropics • Adaptogens • Longevity Products • Performance Nutrition
• Functional Wellness • Biohacking Tools