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SOCIETY22: THE HEALTHTECH AGENCY
The Plastic Surgery PR Agency That Builds Million-Dollar Practices
Our clients have generated $67M+ in new patient revenue and booked 25,000+ procedures from strategic earned media. As a leading Plastic Surgery PR agency, we help surgeons and aesthetic clinics transform visibility into booked consultations and premium procedures.
The Aesthetic Reality: Reputation Drives Revenue
You perform life-changing procedures. Your surgical outcomes are exceptional. Your patient satisfaction is strong. But in today’s competitive aesthetic landscape, clinical excellence alone doesn’t guarantee a full calendar.
91% of aesthetic patients research surgeons online before booking consultations, and 76% choose providers based on media credibility and online authority. Without strategic positioning from an experienced Plastic Surgery PR firm, even highly skilled surgeons struggle to attract ideal patients willing to invest in premium procedures.
At Society22 PR, we don’t just generate coverage — we build the authority, trust, and visibility that position you as the go-to expert in your specialty and market.
Plastic Surgery
Why Elite Surgeons Choose Our Plastic Surgery PR Firm
Our strategic communications drive real business outcomes. Over the past three years, our clients have:
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Generated $67M+ in new patient revenue from media-influenced consultations
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Booked 25,000+ procedures attributed directly to earned coverage
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Achieved 340% growth in high-value procedure requests
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Attracted 15,000+ out-of-state and destination patients
Unlike generalist Plastic Surgery PR firms, we design campaigns specifically to increase consultation volume, procedure value, and pricing power.
Measurable Practice Growth
We understand your world. Our team includes former medical marketing directors, beauty editors, and healthcare communications strategists who’ve worked with practices from Beverly Hills to Miami.
As a specialized Plastic Surgery PR agency, we navigate HIPAA sensitivity, patient privacy, medical advertising regulations, and ethical promotion — while still building compelling authority.
Aesthetic Medicine Expertise
Not all press drives bookings. We differentiate between vanity coverage and revenue-generating visibility.
Our Plastic Surgery PR strategy prioritizes placements that influence high-value patients — not just impressions.
Revenue-Focused Visibility
Brands that trust us
Our dedicated HealthTech team combines deep sector expertise with award winning execution. We ast as an extension of your leadership team, ensuring every story we tell advances your business objectives and builds the market presence you need to win.
Recent Client Success Stories
“The Allure feature brought 60 consultation requests in two weeks, with procedure values 40% higher than my typical patients.”
Board-Certified Plastic Surgeon, Beverly Hills
“They positioned me as the expert in natural-looking results. My calendar is booked six months out.”
Facial Plastic Surgeon, Manhattan
“We increased pricing by 25% while staying fully booked due to the authority coverage they secured.”
Aesthetic Clinic Owner, Miami
“During a difficult online moment, their crisis strategy kept my reputation intact — and I gained patients.”
Cosmetic Surgeon,
Los Angeles
Our Plastic Surgery PR Services
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Strategic Media & Authority Building
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Beauty and lifestyle placements (Allure, Vogue, Harper’s Bazaar)
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Educational procedure campaigns
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Expert commentary on safety and aesthetic trends
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Award submissions and surgical innovation recognition
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Celebrity and high-profile patient discretion protocols
As one of the most results-focused Plastic Surgery PR firms, we prioritize credibility that converts.
Surgeon Thought Leadership & Expert Positioning
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Board-certified authority positioning
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Ghostwritten articles in medical and beauty publications
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Conference speaking opportunities
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Broadcast and podcast placement
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LinkedIn executive branding for referrals and peer recognition
Our Plastic Surgery PR firm ensures your name becomes synonymous with excellence in your specialty.
Practice Brand Strategy & Patient Trust Building
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Luxury practice positioning
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Patient success story amplification (with full consent and compliance)
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Consultation-ready educational content
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Premium pricing authority strategy
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Multi-location expansion communications
Reputation Management & Crisis Prevention
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Proactive online reputation monitoring
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Crisis communication planning
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HIPAA-compliant media engagement
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Legally compliant advertising messaging
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Competitive differentiation strategy
Our Plastic Surgery PR agency protects and strengthens your reputation in a high-visibility field.
Core
Core Plan Includes:
$4,500 / month
Unlimited Pitching Cycles
& Story Creation
Unlimited Monthly Media Opportunities
Media Relations Team
Digital Publication Outreach
Expert
Includes Core plus:
$7,500 / month
Unlimited Monthly Media Opportunities
Television Pitching
Contributor Opportunities
NewsJacking
Podcast and Radio Pitching
Editorial Team
Ghostwriting
Growth
Expert Plan Includes:
$12,500 / month
Unlimited Monthly Media Opportunities
Guaranteed Top-Tier Opportunities
Senior PR Strategist & Team
Print Publication Pitching
Industry & Competitor Research
Graphic Design Team
Top-Tier Contributor Author
Speaking & Award Submissions
Enterprise
Includes Core plus:
$ Contact Us
Unlimited Monthly Media Opportunities
Corporate Communication Plan
Online Reputation Management
Crisis Management
Analyst Relations
External Communication Audit
Media Training
Sales Enablement Strategy
Access to C-suite Advisors
Five Visibility Challenges That Limit Practice Growth
01
Lost in a Market of “Instagram Surgeons”
Social media is crowded. Patients seeking premium results still rely on trusted editorial validation.
Recent win: Secured a Harper’s Bazaar feature for a Beverly Hills surgeon, generating 47 consultation requests and $2.3M in booked procedures within 90 days.
02
Complex procedures require thoughtful education beyond before-and-after imagery.
Recent win: Positioned a facial plastic surgeon as the media authority on non-surgical facelifts, generating 200+ consultation requests and enabling premium pricing in their region.
Expertise Patients Don’t Fully Understand
03
New Technologies Going Unnoticed
Investments in cutting-edge devices or techniques must be strategically introduced to the market.
Recent win: Launched a new body contouring technology through beauty and lifestyle media, generating $800K in bookings in the first quarter.
04
Reputation Vulnerability in a Public-Facing Industry
Aesthetic medicine is highly visible — and reputations can shift quickly.
Our proactive Plastic Surgery PR agency approach strengthens authority before challenges arise.
Recent win: Helped a surgeon navigate a negative viral social moment by leveraging established media relationships and patient success narratives, maintaining a 98% consultation conversion rate.
05
High-Value Patients Who Don’t Know You Exist
Premium patients often discover surgeons through traditional media credibility — not just ads.
Recent win: Positioned a reconstructive surgeon as a “medical artist,” attracting 12 celebrity clients and 200+ high-net-worth patients willing to travel and pay premium fees.
Ready to Build the Practice of Your Dreams?
In aesthetic medicine, perception shapes everything — patient confidence, pricing power, and long-term growth. The right Plastic Surgery PR firm doesn’t just build awareness. It builds authority that fills consultation calendars and commands premium pricing.
“The Plastic Surgeon’s Guide to Media That Drives Revenue”
See our aesthetic expertise: Browse confidential case studies from 40+ successful campaigns
[View Practice Success Stories]
recent wins
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
These case studies are more than highlight reels—they’re masterclasses in what happens when you stop following the same old PR playbook and let a team with grit, insight, and strategy rewrite the rules.
About Society22 PR’s Aesthetic Medicine Division
Society22 PR is a specialized Plastic Surgery PR agency focused exclusively on building authority and driving measurable revenue for surgeons and aesthetic clinics. We operate with the same precision, discretion, and performance mindset that defines elite surgical practices.
Specializing in: Board-Certified Plastic Surgery • Facial Aesthetics • Body Contouring
• Non-Surgical Aesthetics • Medical Spas • Aesthetic Innovation